Leading the way in medical video games
Our executive team unites the top leaders from game development, healthcare, technology, design, and entertainment. Together, they deploy their decades of combined experience and knowledge to create our award-winning medical video games and synergize their strengths to forward our mission of advancing the practice of medicine through play.
Our Leaders
Founder & CEO
Sam has spent his career leading companies at the cutting edge of the video game industry. At Level Ex, his team harnesses video game technology and cognitive neuroscience to train over one million medical professionals. Sam was previously CEO of the top independent game publisher in Hollywood, led Microsoft’s DirectX graphics team, and created games at LucasArts. He serves on industry advisory boards and speaks internationally on video games in medicine.
SVP, Head of Pharma Sales
Matt has more than 25 years of healthcare experience in spaces such as managed care, medical device, and digital health. Before Level Ex, Matt was a part of several start-ups, most recently at Skipta, where he led the company to 200% sales growth and helped drive the acquisition by what is now Citeline. At Level Ex, Matt works with sales teams on strategy, account growth, and new client acquisitions with a focus on the life sciences industry.
Studio Head
Amir is a pioneer of mobile gaming, having led production and development on games for major Hollywood franchises such as Hunger Games, Narcos, Star Trek and The Walking Dead, generating hundreds of millions of dollars in revenue. Amir brings his experience to bear working with the Level Ex team to efficiently develop top-of-the-line experiences for medical professionals worldwide.
Head of Product
Roth LaFleur has spent close to two decades supporting healthcare providers with educational solutions. Prior to Level Ex, he spent nearly a decade at Medscape, managing their educational products, helping with M&A, and launching a new division focused on medical conferences. At Level Ex, Roth oversees the Product, MLR, BSS, and Data teams while overseeing client relations for projects. He collaborates closely with sales on sales strategy, growth opportunities, and operations to ensure the smooth delivery of our products.
Game Director
Eben directs game design across Level Ex’s projects from diagnosis games for rare diseases to hyper casual games about drug efficacy. Previously serving as Vice President of Design at Simcoach Games, Eben has designed games for a broad range of partners and players addressing diverse topics such as ergonomics, heavy equipment operation, heart failure, ethics, tech aptitudes, and nuclear weapons. Eben developed and taught a course on the Design of Educational Games at Carnegie Mellon University
Our Advisors
Nearly 200 clinicians work closely with our team. Through their leadership and insight, our advisors inform all aspects of our business from game design to product development. They are at the forefront of transforming healthcare with us.